In recent years, technology has increasingly managed to surprise us, bringing us such a large number of innovations that it is difficult to count them on the fingers of one hand.
These innovations have also had a very close impact on the gambling sector and online casinos in particular.
Technologies that have not only increased the overall security of various platforms by making payments impossible to track or hack, but have also led to unrivaled internal development.
It has also benefited consumers, who can now enjoy many features that did not exist just a few years ago.
That's why in this article we're going to talk about 5 of the latest technologies that are driving the development of online casinos.
Special mobile applications
The main technology, greatly underestimated by the vast majority of people, is the ability to comfortably play anytime, anywhere thanks to dedicated mobile apps for smartphones and tablets.
If you stop for a moment to think about it, you can see how much this innovation has been able to improve the perception of online casinos.
That's when even software vendors start developing events dedicated exclusively to mobile devices, and platforms are trying to advertise the mobile version of their site more and more. By some estimates, over 75% of users in 2020 preferred to play at a UK mobile casino over the classic desktop version. New non-Gamstop casinos in the UK have already been described at this link: https://sportmob.com/en/news/993887-New-Non-Gamstop-Casinos-in-the-UK
Behavioral Analysis of Player Choice
In recent years, big data analytics has exploded. The rise of big data analytics, combined with the sheer volume of data being collected through the IoT (called the Internet of Things), means that there are now more opportunities than ever to understand why and how people decide to take certain actions.
This is important for online casinos as a better understanding of betting psychology means that operators can tailor their offerings to better appeal to users.
It is also useful because it allows companies to identify problem players and take action to help them as quickly as possible. Given the growing regulatory burden placed on online casinos, we believe this topic will become a hot topic in the coming years.
Cryptocurrencies and blockchain
As more and more cryptocurrencies enter the market, so does the user base.
While this may seem like a fairly small sector at the moment, it won’t always be, and with over 4,000 currencies listed in the market in 2021, this area is likely to grow rapidly.
The benefits of anonymity, low transaction fees, and security mean that users appreciate being able to use their cryptocurrencies at online casinos; and since many of them are young, tech-savvy and have high disposable incomes, this also benefits the platforms themselves.
Artificial intelligence
If you think you have never experienced artificial intelligence, you are probably very wrong. Currently, many businesses use chatbots and request management services that are completely "run" by artificial intelligence bots.
Indeed, artificial intelligence and machine learning (also referred to as "machine learning" or "ML") are being used as ways to improve the customer experience.
At an online casino, this can be as simple as getting naturalistic, human-style interactions from a blackjack dealer, or learning how to use an interface from an ML app. 6 effective tips for beginners to play in online casinos, we tell on this website.
Virtual Reality and Augmented Reality
Virtual reality has taken the world by storm, first with video games, and should now have the same revolutionary impact on online casinos.
The ability to bet in a luxurious 18th century London casino or a prestigious 21st century Monaco casino from the comfort of your home is possible with a simple virtual reality headset.
The goal is to provide people with the best virtual reality experience by allowing users to feel like they are in the same room as a live dealer and be able to look around and see their fellow players.
The use of AR/VR means that the user can enjoy a premium casino experience wherever they are.
Conclusions
Online casinos are always at the forefront when it comes to improving the experience for their customers, and new technology is one way to improve that experience even more.
